Purls

 
A PURL, or Personalized URL offers an excellent opportunity to catch your recipients attention and draw them into an extended and personalized marketing message.Instant alerts let you know the precise moment that someone is responding to your direct mail. PURL reports track responses and help you increase the effectiveness of future campaigns.

PURLs bridge the gap between print and web medias. Each PURL is personalized to the recipient inviting them to explore a web landing page personalized for them. Discovery and exploration do not end with your direct mail, It begins there!

In addition to expanding your marketing message and extending the promotion of Primrose Schools, PURLs also allow you to collect personal information about your recipients. PURLs allow your recipients to respond to your marketing message 24/7.

Each direct mail piece can include a PURL that is dynamically created based on the recipient’s name. The PURL will be printed in line with a call to action and printed on both sides of postcards in a way that will attract the eyes of the recipient directly to the call to action.

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